![]() However, this can also mean higher profit margins because you're not paying someone else for production costs upfront. ![]() In contrast, for private label products there are typically high minimums in order to be considered as a customer. The retailer has no ownership rights to produce that particular product under their own brand name while maintaining the quality standards of the original manufacturer (i.e., Nike). What is Private Labeling?Ī company produces its own product and then labels it with the name or logo of a retailer (i.e., Adidas). In the case of clothing, its common to see manufacturers use white label or private label clothing interchangeably for their wholesale clothing product lines that are available to order with low minimums and select customization options. The retailer owns the rights to produce that particular product under its own brand name while maintaining the quality standards of the original manufacturer (i.e., Nike). What is White Labeling?Ī company buys an existing product from another manufacturer and then labels it with the name or logo of a retailer (i.e., Nike sells their sneakers to Sports Authority). ![]() In this blog post, we will discuss what they are and how they differ. But before getting started, it's important to know what exactly white labeling and private labeling are. ![]() If you are in the market for a product or service to sell, then private labeling is a great option. ![]()
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